New distributor along with new Business Strategy for Strida in the UK.
The Netherlands, Amsterdam, Feb. 26nd 2008
From Feb. 28th 2008 Strida BV will be the new distributor for the redesigned Strida folding bike in the UK. All existing business affairs of Strida Ltd. will officially end at this date. Strida BV, the Dutch company that successfully imported the original English folding bikes in The Netherlands and Belgium over the past five years, will be responsible for all Sales and Distribution activities in Europe.

Corporate Strategy
In the UK this change of strategy will have considerable effect. The selling of Strida folding bikes used to be exclusively through the Internet, but starting from Feb. 28th a selected group of dealers will also be responsible for Sales and Service of Strida bikes to UK customers. One of the benefits of creating these new outlets is the opportunity for customers to test-ride their Strida folding bike before purchasing it. Next to this, Strida BV plans to appoint flagship-stores that sell the complete Strida product line, including all models, accessories and novelties. Strida BV’s corporate headquarters in the Netherlands will definitely continue the existing service and shipping terms. “The level of service and ease of doing business will be upgraded to a much higher level”, says Ties Carlier, co-owner of Strida BV.

For further information, please contact:

Strida BV. Marjoleine van den Ende,
Wibautstraat 125,
1091 GL Amsterdam
T: +31 (0) 20 3307401
F: +31 (0) 20 3305132
info@strida.co.uk
www.strida.com